Your Way Home with Hongbin JeongYour Way Home with Hongbin Jeong

In the Spotlight: Breaking down Gen Z trends and winning Gen Z consumers’ attention

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Gen Z is the most hyper-connected generation we have ever seen. As their influence in the retail landscape increases, companies must alter their strategies in order to cater to the behaviour of multiple different generations of consumers.

We speak to Alison Ho, Analyst, Insight, WGSN more about this.

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Your Way Home with Hongbin Jeong

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s bigges 
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