The last few years have been infused with distress, instability and vulnerability, where we struggled through crisis after crisis, people are searching for meaning. And Human8’s recent findings identified key trends in Asia Pacific and it shows what matters to people and its to create a more meaningful future. So what can Asian brands do to apply these trends? 

Maz Amirahmadi, Managing Director, APAC, Human8 shares his views. 

The last few years have been infused with distress, instability and vulnerability, where we struggled through crisis after crisis, people are searching for meaning. And Human8’s recent findings identified key trends in Asia Pacific and it shows what matters to people and its to create a more meaningful future. So what can Asian brands do to apply these trends? 
Maz Amirahmadi, Managing Director, APAC, Human8 shares his views.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.