If you've seen Singapore Airlines’ new 90-second global brand campaign video - so have 34 million other people. That's the power of branding.

As the world opens for travel again, it signals a great time for airlines, hotels and the travel industry to rebrand.

But how can these companies deliver on the promise of the brand at a time of cost cutting?

In The Spotlight, Drive Time's Elliot Danker and Timothy Go speak with Jörg Dietzel, Brand Consultant, Adjunct Faculty, Singapore Management University Singapore to find out. 

If you've seen Singapore Airlines’ new 90-second global brand campaign video - so have 34 million other people. That's the power of branding.
As the world opens for travel again, it signals a great time for airlines, hotels and the travel industry to rebrand.
But how can these companies deliver on the promise of the brand at a time of cost cutting?
In The Spotlight, Drive Time's Elliot Danker and Timothy Go speak with Jörg Dietzel, Brand Consultant, Adjunct Faculty, Singapore Management University Singapore to find out.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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