If you've seen Singapore Airlines’ new 90-second global brand campaign video - so have 34 million other people. That's the power of branding.
As the world opens for travel again, it signals a great time for airlines, hotels and the travel industry to rebrand.
But how can these companies deliver on the promise of the brand at a time of cost cutting?
In The Spotlight, Drive Time's Elliot Danker and Timothy Go speak with Jörg Dietzel, Brand Consultant, Adjunct Faculty, Singapore Management University Singapore to find out.

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