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After nearly three years, China has finally reopened its borders. That also means the return of Chinese tourists, who will provide a boost to businesses, especially in neighbouring countries, that used to rely on them.

But will Chinese tourists make a revenge comeback? 

Dr. Yong Chen, Professor of Marketing and Economics, EHL Hospitality Business School shares his views. 

After nearly three years, China has finally reopened its borders. That also means the return of Chinese tourists, who will provide a boost to businesses, especially in neighbouring countries, that used to rely on them.
But will Chinese tourists make a revenge comeback? 
Dr. Yong Chen, Professor of Marketing and Economics, EHL Hospitality Business School shares his views.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

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