A report from Snap has shown that when researching gifts, Augmented Reality (AR) helps shoppers make decisions about what to add to their gifting list.

Prime Time’s Bharatii Jagdish speaks with Kathryn Carter, General Manager, APAC at Snap Inc on the evolution of AR Shopping from past to present and how brands can harness the power of AR to engage their customers more effectively to generate growth and revenue.

Produced and edited by Anthea Ng (nganthea@sph.com.sg)

A report from Snap has shown that when researching gifts, Augmented Reality (AR) helps shoppers make decisions about what to add to their gifting list.
Prime Time’s Bharatii Jagdish speaks with Kathryn Carter, General Manager, APAC at Snap Inc on the evolution of AR Shopping from past to present and how brands can harness the power of AR to engage their customers more effectively to generate growth and revenue.
Produced and edited by Anthea Ng (<a href="mailto:nganthea@sph.com.sg">nganthea@sph.com.sg</a>)

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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