Your Way Home with Hongbin JeongYour Way Home with Hongbin Jeong

In the Spotlight: AR Shopping - The future of virtual search?

View descriptionShare
 

A report from Snap has shown that when researching gifts, Augmented Reality (AR) helps shoppers make decisions about what to add to their gifting list.

Prime Time’s Bharatii Jagdish speaks with Kathryn Carter, General Manager, APAC at Snap Inc on the evolution of AR Shopping from past to present and how brands can harness the power of AR to engage their customers more effectively to generate growth and revenue.

Produced and edited by Anthea Ng (nganthea@sph.com.sg)

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 2 playlist(s)

Your Way Home with Hongbin Jeong

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s bigges 
Social links
Follow podcast
Recent clips
Browse 4,557 clip(s)