A report from Snap has shown that when researching gifts, Augmented Reality (AR) helps shoppers make decisions about what to add to their gifting list.
Prime Time’s Bharatii Jagdish speaks with Kathryn Carter, General Manager, APAC at Snap Inc on the evolution of AR Shopping from past to present and how brands can harness the power of AR to engage their customers more effectively to generate growth and revenue.
Produced and edited by Anthea Ng (nganthea@sph.com.sg)

Wealth Tracker: Why gold isn’t rising in a time of crisis
16:41

What’s Trending: Is it fair for restaurants to charge for ‘outside drinks’...and are these new bunk beds on planes for economy passengers?
18:06

The Big Story: Are you overqualified for your job? 1 in 5 workers are
10:42