The television industry is rapidly pivoting towards over-the-top media services from the more traditional pay tv subscriptions.

With that, media companies have realised the need to adapt and cater towards the constantly evolving consumer habits both on the corporate and creative level.

How has the entertainment industry changed in the last few years, especially in the Pay TV space in Asia? And why is Asian content growing in popularity?

We speak with Shuning Fu, Director, Acquisition & Programming, KC Global Media Asia for more insights.