With Nomination Day set for April 23, political parties are ramping up their presence on the ground, unveiling new candidates and sharpening their messages.

And as the countdown begins, all eyes are on how each party is positioning itself from strategic walkabouts to social media campaigns.

What do these moves signal about their broader game plans and how might they shape the battles ahead?

On The Big Story, Hongbin Jeong speaks to Dr Felix Tan, an independent political observer and analyst, to find out more.