With the current shift in the technology landscape, virtual reality puts great pressure on companies regarding optimisation in growth and current customer retention.

To maintain the resilience of the business, a survey by Harvard Business Review and Salesforce proved that it is crucial for every business to create a superior customer experience, which helps boost revenue and lower costs.

In the Spotlight, Prime Time’s Bharati Jagdish speaks with Edward Hutchins, the product lead for Thoughtworks to find out more.