You’ve probably heard the buzz: Livestream shopping is the future of e-commerce.

Livestream shopping is a trend where hosts showcase and sell products live to an online audience, combining the thrill of shopping with the immediacy of live entertainment.

But what’s all the hype really about? And is it just another trend or the new way to make serious money online?

On Culture Club, Hongbin Jeong and Roshan Gidwani speaks to Kenneth Tan, Co-founder and CEO of BeLive Technology, to share about the live-selling craze.

You’ve probably heard the buzz: Livestream shopping is the future of e-commerce.
Livestream shopping is a trend where hosts showcase and sell products live to an online audience, combining the thrill of shopping with the immediacy of live entertainment.
But what’s all the hype really about? And is it just another trend or the new way to make serious money online?
On Culture Club, Hongbin Jeong and Roshan Gidwani speaks to Kenneth Tan, Co-founder and CEO of BeLive Technology, to share about the live-selling craze.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.