You’ve probably heard the buzz: Livestream shopping is the future of e-commerce.

Livestream shopping is a trend where hosts showcase and sell products live to an online audience, combining the thrill of shopping with the immediacy of live entertainment.

But what’s all the hype really about? And is it just another trend or the new way to make serious money online?

On Culture Club, Hongbin Jeong and Roshan Gidwani speaks to Kenneth Tan, Co-founder and CEO of BeLive Technology, to share about the live-selling craze.

You’ve probably heard the buzz: Livestream shopping is the future of e-commerce.
Livestream shopping is a trend where hosts showcase and sell products live to an online audience, combining the thrill of shopping with the immediacy of live entertainment.
But what’s all the hype really about? And is it just another trend or the new way to make serious money online?
On Culture Club, Hongbin Jeong and Roshan Gidwani speaks to Kenneth Tan, Co-founder and CEO of BeLive Technology, to share about the live-selling craze.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Culture Club: What's the livestream craze about?

On What’s Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar dive into one of the internet’s latest dream jobs: getting paid US$50,000 to watch every match of the 2026 FIFA World Cup. Is watching all 104 matches and more than 200 hours of football a dream come true or a recipe for burnout?

Nadiah Koh also puts the team's World Cup knowledge to the test in a special trivia, from the first-ever champions and the priciest teams to watch, to Curaçao’s historic qualification, and viral footballer Tim Payne’s sudden rise to internet fame. After a tightly contested battle that came down to a penalty-shootout-style tiebreaker, who emerged victorious and claimed the title of What’s Trending World Cup Trivia Champion?

On What&rsquo;s Trending, Hongbin Jeong, Nadiah Koh and Nazirul Asrar dive into one of the internet&rsquo;s latest dream jobs: getting paid US$50,000 to watch every match of the 2026 FIFA World Cup. Is watching all 104 matches and more than 200 hours of football a dream come true or a recipe for burnout?
Nadiah Koh also puts the team's World Cup knowledge to the test in a special trivia, from the first-ever champions and the priciest teams to watch, to Cura&ccedil;ao&rsquo;s historic qualification, and viral footballer Tim Payne&rsquo;s sudden rise to internet fame. After a tightly contested battle that came down to a penalty-shootout-style tiebreaker, who emerged victorious and claimed the title of What&rsquo;s Trending World Cup Trivia Champion?

What's Trending: Watch every World Cup 2026 game and get paid $50,000 for it?

Singapore’s labour market has remained relatively resilient, with unemployment staying low in recent years. But beneath that stability, concerns are growing among professionals, managers and executives (PMEs) about job security, restructuring, and the impact of AI on white-collar work.

Last year, NTUC handled more than 3,900 PME retrenchment and termination cases — a 5% increase from the year before — with many linked to offshoring, restructuring, and technological disruption.

So today, we explore why more PMEs are turning to unions for support, and whether professionals are becoming more vulnerable in an evolving economy.

On The Big Story, Hongbin Jeong speaks with Patrick Tay, Assistant Secretary-General, NTUC and Elected Member of Parliament, Pioneer SMC, to find out more. 

Singapore&rsquo;s labour market has remained relatively resilient, with unemployment staying low in recent years. But beneath that stability, concerns are growing among professionals, managers and executives (PMEs) about job security, restructuring, and the impact of AI on white-collar work.
Last year, NTUC handled more than 3,900 PME retrenchment and termination cases &mdash; a 5% increase from the year before &mdash; with many linked to offshoring, restructuring, and technological disruption.
So today, we explore why more PMEs are turning to unions for support, and whether professionals are becoming more vulnerable in an evolving economy.
On The Big Story, Hongbin Jeong speaks with Patrick Tay, Assistant Secretary-General, NTUC and Elected Member of Parliament, Pioneer SMC, to find out more.&nbsp;

The Big Story: Retrenched and looking for help? More professionals are turning to unions

When we talk about ageing, the focus is often on visible changes like mobility, retirement, or healthcare. But one of the most common yet overlooked challenges older adults face is hearing loss. It doesn’t just affect hearing, it can quietly reshape conversations, relationships, confidence and even a person's sense of identity.

On The Agenda, Hongbin Jeong explores what it means for a father and daughter to navigate hearing loss together across two generations, and two very different perspectives on vulnerability, independence, and asking for help.

Joining the conversation are Mohamed Shah, an Oticon Zeal user who has lived with hearing loss for years, and his daughter, Sadrina Shah, a Senior Clinical Audiologist at Oticon Singapore. 

When we talk about ageing, the focus is often on visible changes like mobility, retirement, or healthcare. But one of the most common yet overlooked challenges older adults face is hearing loss. It doesn&rsquo;t just affect hearing, it can quietly reshape conversations, relationships, confidence and even a person's sense of identity.
On The Agenda, Hongbin Jeong explores what it means for a father and daughter to navigate hearing loss together across two generations, and two very different perspectives on vulnerability, independence, and asking for help.
Joining the conversation are Mohamed Shah, an Oticon Zeal user who has lived with hearing loss for years, and his daughter, Sadrina Shah, a Senior Clinical Audiologist at Oticon Singapore.&nbsp;

Culture Club: What's the livestream craze about?

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