Asian spirits have long held a revered status in their home countries, with rich cultural traditions and centuries-old craftsmanship shaping their identity.

So dive into the world of vintage spirits and traditional Asian beverages at JIU Asia 2024, featuring more than 100 varieties of Asian-origin spirits.

Explore the rich traditions and craftsmanship that will be showcased at the three-day event from September 6th to 8th.

On Culture Club, Hongbin Jeong and Roshan Gidwani speak with Keith Nakamura, Head of Marketin, VMSD and Jacelyn Lee, Managing Director, VMSD to find out more.

Presented by: Hongbin Jeong and Roshan Gidwani

Feature produced and edited by: Nadiah Koh 

Do you have a story to tell on The Evening Runway show? Contact nadkoh@sph.com.sg