From $10 in the bank account and up to their ears in debt to S$1 million in revenue in four years. That’s the story behind homegrown snack brand Uncle DiDi, who are famous for their unique Popcorn & Cotton Candy flavours.

And they’ll be bringing back their crowd-favourite Ondeh-ondeh popcorn flavour to ignite joy in Singaporeans this Hari Raya festive season. 

Caleb Li, Co-Founder, Uncle DiDi shares his experience as an entrepreneur and the company’s expansion plans. 

From $10 in the bank account and up to their ears in debt to S$1 million in revenue in four years. That’s the story behind homegrown snack brand Uncle DiDi, who are famous for their unique Popcorn &amp; Cotton Candy flavours.
And they’ll be bringing back their crowd-favourite Ondeh-ondeh popcorn flavour to ignite joy in Singaporeans this Hari Raya festive season. 
Caleb Li, Co-Founder, Uncle DiDi shares his experience as an entrepreneur and the company’s expansion plans.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

Money Matters is your guide to navigating the day's most important topics, from politics and current affairs to wealth management and trending issues. Every evening, the team delivers insightful discussions on business news, market movements, and the latest in alternative assets. Whether navigating the political landscape, understanding the economy, or uncovering emerging investment opportunities, Money Matters keeps you informed and ahead of the curve. Tune in daily to Hongbin Jeong and Chua Tian Tian from 4 pm to 7 pm on MONEY FM 89.3.

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