From $10 in the bank account and up to their ears in debt to S$1 million in revenue in four years. That’s the story behind homegrown snack brand Uncle DiDi, who are famous for their unique Popcorn & Cotton Candy flavours.
And they’ll be bringing back their crowd-favourite Ondeh-ondeh popcorn flavour to ignite joy in Singaporeans this Hari Raya festive season.
Caleb Li, Co-Founder, Uncle DiDi shares his experience as an entrepreneur and the company’s expansion plans.

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