A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated the market. And while their followings may vary in size, these influencers pack a punch.

Sky Lim, Regional Business Director, X10 Media shares more about how the influence marketing scene has changed up over the years and his personal story of building the company. 

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated the market. And while their followings may vary in size, these influencers pack a punch.
Sky Lim, Regional Business Director, X10 Media shares more about how the influence marketing scene has changed up over the years and his personal story of building the company.

Your Way Home with Hongbin Jeong is your 4–8pm drive companion,

Your Way Home with Hongbin Jeong is your 4–8pm drive companion, guiding you through the day’s biggest headlines, trending conversations and the issues shaping Singapore and the world.

From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what’s happening — with clarity, context and a touch of personality.

Whether you’re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected — all the way home.

And she closes the day with a song that says it all.

Your Way Home with Hongbin Jeong is your 4&ndash;8pm drive companion, guiding you through the day&rsquo;s biggest headlines, trending conversations and the issues shaping Singapore and the world.
From news and current affairs to lifestyle insights and generational perspectives, the show helps you make sense of what&rsquo;s happening &mdash; with clarity, context and a touch of personality.
Whether you&rsquo;re catching up after a long day or tuning in on the move, Your Way Home keeps you informed, engaged and connected &mdash; all the way home.
And she closes the day with a song that says it all.