Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Culture Club: The effectiveness of influencer marketing, tackling scepticism around it

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A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated the market. And while their followings may vary in size, these influencers pack a punch.

Sky Lim, Regional Business Director, X10 Media shares more about how the influence marketing scene has changed up over the years and his personal story of building the company. 

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Money Matters with Hongbin Jeong and Chua Tian Tian (4pm - 7pm)

Money Matters is your guide to navigating the day's most important topics, from politics and current 
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