Zwift is an online cycling game and training program that enables users to ride, train and compete in a virtual world. Their participation in the Olympic Esports Week 2023 displayed how popular this type of gaming can be. Through continued advertising to encourage participation and developing partnerships with other brand they hope to grow the popularity of the game to become a game changer in the Esports industry.

We speak to Wesley Sulzberger, Senior Manager, Global Product Marketing and Country Management, AUS & NZ, Zwift more about this.

Zwift is an online cycling game and training program that enables users to ride, train and compete in a virtual world. Their participation in the Olympic Esports Week 2023 displayed how popular this type of gaming can be. Through continued advertising to encourage participation and developing partnerships with other brand they hope to grow the popularity of the game to become a game changer in the Esports industry.
We speak to Wesley Sulzberger, Senior Manager, Global Product Marketing and Country Management, AUS &amp; NZ, Zwift more about this.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

From politics to pop culture, we've got it all. Get ready to immerse yourself in the world of business, lifestyle, culture, travel, and sports.

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