Novelship has joined forces with American rapper-actor Snoop Dogg to offer consumers in South-east Asia greater accessibility to cult sneaker brands and expand its range of collectibles. With the sneaker market projected to become a US$6 billion global business by 2025, Novelship plans to stay ahead of the curve and capitalise on this growth by expanding their userbase in the region, and forming more partnerships with distributors and brands.

We speak to Richard Xia, Co-Founder and CEO, Novelship more about this.

Novelship has joined forces with American rapper-actor Snoop Dogg to offer consumers in South-east Asia greater accessibility to cult sneaker brands and expand its range of collectibles. With the sneaker market projected to become a US$6 billion global business by 2025, Novelship plans to stay ahead of the curve and capitalise on this growth by expanding their userbase in the region, and forming more partnerships with distributors and brands.
We speak to Richard Xia, Co-Founder and CEO, Novelship more about this.

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