The concept of "Swiftonomics" emphasises Southeast Asian countries' aim to recruit major musical performers to enhance tourism and consumer spending in their own regions. This trend was evident in the increased demand for flights to Singapore, which was one of the chosen destinations featured in Swift's Asia-Pacific tour. Will Singapore become the key destination for concert tourism in the future? On What’s Trending, Hongbin Jeong speaks to Nuno Guerreiro, Regional Director, South Asia, Oceania & Chains, Booking.com, to find out more.

The concept of "Swiftonomics" emphasises Southeast Asian countries' aim to recruit major musical performers to enhance tourism and consumer spending in their own regions. This trend was evident in the increased demand for flights to Singapore, which was one of the chosen destinations featured in Swift's Asia-Pacific tour. Will Singapore become the key destination for concert tourism in the future? On What’s Trending, Hongbin Jeong speaks to Nuno Guerreiro, Regional Director, South Asia, Oceania &amp; Chains, Booking.com, to find out more.

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