Singapore consumers say they want brands that stand for meaningful local issues, yet buying decisions here still pivot quickly to promotions and price. Most SMEs are investing in Corporate Social Responsibility (CSR), but market almost none of that intent, leaving purpose invisible at the point of sale.

On Viewpoint, Lynlee Foo speaks to Jaslyin Qiyu, Founder of Mad About Marketing Consulting 
to find out the answer to a hard question: When prices rise, is purpose the first thing to go?

Singapore consumers say they want brands that stand for meaningful local issues, yet buying decisions here still pivot quickly to promotions and price. Most SMEs are investing in Corporate Social Responsibility (CSR), but market almost none of that intent, leaving purpose invisible at the point of sale.
On Viewpoint, Lynlee Foo speaks to Jaslyin Qiyu, Founder of Mad About Marketing Consulting&nbsp; to find out the answer to a hard question: When prices rise, is purpose the first thing to go?

Make informed financial decisions, as Lynlee and her guests dissect the latest news and market updates. Property, crypto, aviation, shipping — get valuable insights every afternoon.

Stay in the know with programs such as Viewpoint and Industry Insights in property, cryptocurrency, aviation, and shipping. 

We delve into the latest news, current events, and market updates to provide you with valuable insights into making informed financial decisions.

Stay in the know with programs such as Viewpoint and Industry Insights in property, cryptocurrency, aviation, and shipping. We delve into the latest news, current events, and market updates to provide you with valuable insights into making informed financial decisions.