Singapore consumers say they want brands that stand for meaningful local issues, yet buying decisions here still pivot quickly to promotions and price. Most SMEs are investing in Corporate Social Responsibility (CSR), but market almost none of that intent, leaving purpose invisible at the point of sale.

On Viewpoint, Lynlee Foo speaks to Jaslyin Qiyu, Founder of Mad About Marketing Consulting 
to find out the answer to a hard question: When prices rise, is purpose the first thing to go?

Singapore consumers say they want brands that stand for meaningful local issues, yet buying decisions here still pivot quickly to promotions and price. Most SMEs are investing in Corporate Social Responsibility (CSR), but market almost none of that intent, leaving purpose invisible at the point of sale.
On Viewpoint, Lynlee Foo speaks to Jaslyin Qiyu, Founder of Mad About Marketing Consulting&nbsp; to find out the answer to a hard question: When prices rise, is purpose the first thing to go?

Take a step back, refocus, and Reset with Lynlee.

Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world — from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what’s driving the headlines and where things are heading next.

Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.

Take a step back, refocus, and Reset with Lynlee.
Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world &mdash; from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what&rsquo;s driving the headlines and where things are heading next.
Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.

Reset with Lynlee

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Take a step back, refocus, and Reset with Lynlee.

Reset with Lynlee (1pm – 4pm)

Viewpoint: Do Singapore buyers choose cause or cost?

Metro's closure may have sparked the conversation, but the bigger story is how we've changed as shoppers. Why do we still enjoy wandering through stores when almost everything can be bought online? What keeps us coming back to physical retail, and what does the future of shopping look like? Lynlee Foo speaks with Leonard Lee, Professor of Marketing, NUS Business School, National University of Singapore about consumer decision-making, retail therapy, AI recommendations, and why shopping is about far more than simply buying things.

Metro's closure may have sparked the conversation, but the bigger story is how we've changed as shoppers. Why do we still enjoy wandering through stores when almost everything can be bought online? What keeps us coming back to physical retail, and what does the future of shopping look like? Lynlee Foo speaks with Leonard Lee, Professor of Marketing, NUS Business School, National University of Singapore about consumer decision-making, retail therapy, AI recommendations, and why shopping is about far more than simply buying things.

Viewpoint: Does shopping still matter in physical stores?

Innovation isn't just about having great ideas, it's about knowing how to turn them into lasting value.

For more than two decades, Audrey Yap has worked at the intersection of law, business and innovation, helping companies protect, commercialise and grow their ideas while witnessing Singapore's innovation journey first-hand.

From advising founders and business leaders to championing Singapore's manufacturing and innovation ecosystem, Audrey has built a career around enabling the success of others.

On Suite Talk, Lynlee Foo speaks to Audrey Yap, Chairman of the SMF Innovation and Manufacturing Excellence Award (SIMEA), about the career choices that shaped her journey, the lessons she's learnt from decades of working alongside innovators, and how her perspectives on leadership, success and innovation have evolved.

Innovation isn't just about having great ideas, it's about knowing how to turn them into lasting value.
For more than two decades, Audrey Yap has worked at the intersection of law, business and innovation, helping companies protect, commercialise and grow their ideas while witnessing Singapore's innovation journey first-hand.
From advising founders and business leaders to championing Singapore's manufacturing and innovation ecosystem, Audrey has built a career around enabling the success of others.
On Suite Talk, Lynlee Foo speaks to Audrey Yap, Chairman of the SMF Innovation and Manufacturing Excellence Award (SIMEA), about the career choices that shaped her journey, the lessons she's learnt from decades of working alongside innovators, and how her perspectives on leadership, success and innovation have evolved.

Suite Talk: From legal counsel to an innovation advocate - How did Audrey Yap do it?

Singapore has emerged as one of this year's standout investment destinations, attracting growing interest from global investors. But beyond the headlines, what's fueling this momentum? And are the qualities investors look for in a market beginning to change?

On Industry Insight, Lynlee Foo speaks to Kunhee Park, ETF Equities Investment Strategist at State Street Investment Management, about why capital is flowing into Singapore, what investors are prioritising today, and what this says about the evolving global investment landscape.

Singapore has emerged as one of this year's standout investment destinations, attracting growing interest from global investors. But beyond the headlines, what's fueling this momentum? And are the qualities investors look for in a market beginning to change?
On Industry Insight, Lynlee Foo speaks to Kunhee Park, ETF Equities Investment Strategist at State Street Investment Management, about why capital is flowing into Singapore, what investors are prioritising today, and what this says about the evolving global investment landscape.

Viewpoint: Do Singapore buyers choose cause or cost?

In 2 playlist(s)

Reset with Lynlee (1pm – 4pm)

Social links

Follow podcast

Recent clips