Singapore consumers say they want brands that stand for meaningful local issues, yet buying decisions here still pivot quickly to promotions and price. Most SMEs are investing in Corporate Social Responsibility (CSR), but market almost none of that intent, leaving purpose invisible at the point of sale.

On Viewpoint, Lynlee Foo speaks to Jaslyin Qiyu, Founder of Mad About Marketing Consulting 
to find out the answer to a hard question: When prices rise, is purpose the first thing to go?

Singapore consumers say they want brands that stand for meaningful local issues, yet buying decisions here still pivot quickly to promotions and price. Most SMEs are investing in Corporate Social Responsibility (CSR), but market almost none of that intent, leaving purpose invisible at the point of sale.
On Viewpoint, Lynlee Foo speaks to Jaslyin Qiyu, Founder of Mad About Marketing Consulting&nbsp; to find out the answer to a hard question: When prices rise, is purpose the first thing to go?

Take a step back, refocus, and Reset with Lynlee.

Every weekday, Lynlee Foo speaks with the people behind the biggest stories in business, technology and society to help you understand not just what's happening—but why it matters and what's coming next.

From AI and consumer behaviour to leadership, geopolitics and the economy, Reset cuts through the headlines with intelligent, engaging conversations that help you make sense of a rapidly changing world.

Featuring Viewpoint, Industry Insight and Suite Talk, each episode offers practical insights, fresh perspectives and meaningful conversations with experts, business leaders and decision-makers.

Take a step back, refocus, and Reset with Lynlee.
Every weekday, Lynlee Foo speaks with the people behind the biggest stories in business, technology and society to help you understand not just what's happening&mdash;but why it matters and what's coming next.
From AI and consumer behaviour to leadership, geopolitics and the economy, Reset cuts through the headlines with intelligent, engaging conversations that help you make sense of a rapidly changing world.
Featuring Viewpoint, Industry Insight and Suite Talk, each episode offers practical insights, fresh perspectives and meaningful conversations with experts, business leaders and decision-makers.

Reset with Lynlee

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Take a step back, refocus, and Reset with Lynlee.

Take a step back, refocus, and Reset with Lynlee.

Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world — from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what’s driving the headlines and where things are heading next.

Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.

Take a step back, refocus, and Reset with Lynlee.
Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world &mdash; from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what&rsquo;s driving the headlines and where things are heading next.
Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.

Reset with Lynlee (1pm – 4pm)

Viewpoint: Do Singapore buyers choose cause or cost?

Singapore has produced musicians and composers who have found success across Asia and beyond, but many have looked overseas to build their careers. What does it take to make a sustainable living from music here, and what can Singapore learn from larger regional markets?

With The Violinist winning Best Original Soundtrack at the Annecy animation festival, Ricky Ho’s experience offers a window into what Singapore’s music industry can learn from bigger markets and what it takes to build a bigger industry here.

On Industry Insight, Lynlee Foo speaks to Ricky Ho, The Violinist’s Musical Composer, about building a career across Singapore and Asia, and whether Singapore can create more opportunities for local talent.

Singapore has produced musicians and composers who have found success across Asia and beyond, but many have looked overseas to build their careers. What does it take to make a sustainable living from music here, and what can Singapore learn from larger regional markets?
With The Violinist winning Best Original Soundtrack at the Annecy animation festival, Ricky Ho&rsquo;s experience offers a window into what Singapore&rsquo;s music industry can learn from bigger markets and what it takes to build a bigger industry here.
On Industry Insight, Lynlee Foo speaks to Ricky Ho, The Violinist&rsquo;s Musical Composer, about building a career across Singapore and Asia, and whether Singapore can create more opportunities for local talent.

Industry Insight: Can Singapore build a bigger music industry?

Calls for AI development to slow down are growing, with an ex-Anthropic researcher warning that people in the field are “genuinely frightened” about what rapid advances could mean for humanity. Lynlee Foo examines the risks of losing control, whether development can be slowed, and how scared we should really be of smarter AI.

Calls for AI development to slow down are growing, with an ex-Anthropic researcher warning that people in the field are &ldquo;genuinely frightened&rdquo; about what rapid advances could mean for humanity. Lynlee Foo examines the risks of losing control, whether development can be slowed, and how scared we should really be of smarter AI.

AI & Me: How scared should we be of smarter AI?

Singapore’s political salary debate has raised a broader question about leadership renewal. If success in business or the public service can offer valuable experience, does it necessarily translate into effective political leadership?

On Viewpoint, Lynlee Foo speaks to Dr Gillian Koh, Senior Research Fellow at the Institute of Policy Studies at NUS, about what Singapore should look for in its future leaders and whether the current approach to political recruitment is casting the net wide enough.

Singapore&rsquo;s political salary debate has raised a broader question about leadership renewal. If success in business or the public service can offer valuable experience, does it necessarily translate into effective political leadership?
On Viewpoint, Lynlee Foo speaks to Dr Gillian Koh, Senior Research Fellow at the Institute of Policy Studies at NUS, about what Singapore should look for in its future leaders and whether the current approach to political recruitment is casting the net wide enough.

Viewpoint: Do Singapore buyers choose cause or cost?

In 2 playlist(s)

Reset with Lynlee (1pm – 4pm)

Social links

Follow podcast

Recent clips