The GameStop stock craze in 2021, which was fueled by Youtuber “Roaring Kitty”, or Keith Gill signified the growing power of social media in shaping financial markets.

Indeed, social media platforms like YouTube, TikTok, and Instagram have become popular channels for Gen Z to seek financial insights. The younger digital natives prefer the immediacy and accessibility of online content over traditional face-to-face meetings with financial advisors. This has led to a rise in 'finfluencers' - online influencers who provide financial guidance and investment tips. How is this 'finfluencer' trend impacting the financial advisory industry? Will 'finfluencers' take over traditional roles in the industry?

Louis Koay, Senior Financial Services Director, PhillipCapital, weighs in. 

The GameStop stock craze in 2021, which was fueled by Youtuber “Roaring Kitty”, or Keith Gill signified the growing power of social media in shaping financial markets.
Indeed, social media platforms like YouTube, TikTok, and Instagram have become popular channels for Gen Z to seek financial insights. The younger digital natives prefer the immediacy and accessibility of online content over traditional face-to-face meetings with financial advisors. This has led to a rise in 'finfluencers' - online influencers who provide financial guidance and investment tips. How is this 'finfluencer' trend impacting the financial advisory industry? Will 'finfluencers' take over traditional roles in the industry?
Louis Koay, Senior Financial Services Director, PhillipCapital, weighs in.

Stay in the know with programs such as Viewpoint and Industry Insights in property, cryptocurrency, aviation, and shipping. 

We delve into the latest news, current events, and market updates to provide you with valuable insights into making informed financial decisions.

Stay in the know with programs such as Viewpoint and Industry Insights in property, cryptocurrency, aviation, and shipping. We delve into the latest news, current events, and market updates to provide you with valuable insights into making informed financial decisions.

Advertisement