The GameStop stock craze in 2021, which was fueled by Youtuber “Roaring Kitty”, or Keith Gill signified the growing power of social media in shaping financial markets.

Indeed, social media platforms like YouTube, TikTok, and Instagram have become popular channels for Gen Z to seek financial insights. The younger digital natives prefer the immediacy and accessibility of online content over traditional face-to-face meetings with financial advisors. This has led to a rise in 'finfluencers' - online influencers who provide financial guidance and investment tips. How is this 'finfluencer' trend impacting the financial advisory industry? Will 'finfluencers' take over traditional roles in the industry?

Louis Koay, Senior Financial Services Director, PhillipCapital, weighs in. 

The GameStop stock craze in 2021, which was fueled by Youtuber “Roaring Kitty”, or Keith Gill signified the growing power of social media in shaping financial markets.
Indeed, social media platforms like YouTube, TikTok, and Instagram have become popular channels for Gen Z to seek financial insights. The younger digital natives prefer the immediacy and accessibility of online content over traditional face-to-face meetings with financial advisors. This has led to a rise in 'finfluencers' - online influencers who provide financial guidance and investment tips. How is this 'finfluencer' trend impacting the financial advisory industry? Will 'finfluencers' take over traditional roles in the industry?
Louis Koay, Senior Financial Services Director, PhillipCapital, weighs in.

Take a step back, refocus, and Reset with Lynlee.

Take a step back, refocus, and Reset with Lynlee.

Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world — from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what’s driving the headlines and where things are heading next.

Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.

Take a step back, refocus, and Reset with Lynlee.
Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world &mdash; from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what&rsquo;s driving the headlines and where things are heading next.
Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.