The Skills and Workforce Development Agency presents: Sailing Through Transformation — New Horizons.
You may not have heard of Tong Seng, but chances are you've eaten rice that has come through this homegrown business. From sourcing rice from around the world to supplying Asian pantry staples across Singapore, Tong Seng Produce has grown into a trusted name over the past three decades.
As the business enters its next chapter, its focus is on balancing tradition with innovation. We explore the leadership behind that journey, from earning the trust of long-serving employees to embracing digitalisation and AI, while staying true to the values that have shaped the company from the very beginning.
On Suite Talk, Lynlee Foo speaks to Max Ng, Executive Director of Tong Seng Produce, about what it really means to take over the family business, earn your own credibility, and prepare it for the next generation.

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