Vinyl listening is hugely popular despite the high cost of the media, the initial investment of a turntable and a solid setup that can stand the test of time. For those in the know, in the world of vinyl record players, cartridges are the unsung heroes, often referred to as the "needles" or "diamonds" of the setup.

Japanese brand Audio-Technica, maker of vinyl cartridges for 60 years, has recently unveiled its most advanced vinyl cartridge ever, the AT-ART1000X. The direct power stereo moving coil cartridge comes with a price tag that reflects its high-end status. It features hand-wound rectangular coils, and promises "an unparalleled analogue music listening experience."

Teng Shao Kai, Managing Director, Audio-Technica (Southeast Asia) tells you what you need to know about vinyl cartridges and why the AT-ART1000X is the new standard of vinyl excellence.