Out-of-Home platform owner Target Media has made remarkable growth to the Digital Out-of-Home (DOOH) space in Singapore's advertising scene. Daniel Ng, Chief Revenue Officer of Target Media, a joint venture between Focus Media Group and SPH Media joins The Afternoon Update's Lynlee Foo to explore how DOOH is reshaping brand strategies with hyper-local targeting and other unique features. Daniel also discusses the role of DOOH in complementing digital and social ads, and shares his vision for the future of the industry in a data-driven era.

Out-of-Home platform owner Target Media has made remarkable growth to the Digital Out-of-Home (DOOH) space in Singapore's advertising scene. Daniel Ng, Chief Revenue Officer of Target Media,&nbsp;a joint venture between Focus Media Group and SPH Media&nbsp;joins The Afternoon Update's Lynlee Foo to explore how DOOH is reshaping brand strategies with hyper-local targeting and other unique features. Daniel also discusses the role of DOOH in complementing digital and social ads, and shares his vision for the future of the industry in a data-driven era.

Take a step back, refocus, and Reset with Lynlee.

Take a step back, refocus, and Reset with Lynlee.

Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world — from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what’s driving the headlines and where things are heading next.

Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.

Take a step back, refocus, and Reset with Lynlee.
Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world &mdash; from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what&rsquo;s driving the headlines and where things are heading next.
Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.