Out-of-Home platform owner Target Media has made remarkable growth to the Digital Out-of-Home (DOOH) space in Singapore's advertising scene. Daniel Ng, Chief Revenue Officer of Target Media, a joint venture between Focus Media Group and SPH Media joins The Afternoon Update's Lynlee Foo to explore how DOOH is reshaping brand strategies with hyper-local targeting and other unique features. Daniel also discusses the role of DOOH in complementing digital and social ads, and shares his vision for the future of the industry in a data-driven era.

Out-of-Home platform owner Target Media has made remarkable growth to the Digital Out-of-Home (DOOH) space in Singapore's advertising scene. Daniel Ng, Chief Revenue Officer of Target Media,&nbsp;a joint venture between Focus Media Group and SPH Media&nbsp;joins The Afternoon Update's Lynlee Foo to explore how DOOH is reshaping brand strategies with hyper-local targeting and other unique features. Daniel also discusses the role of DOOH in complementing digital and social ads, and shares his vision for the future of the industry in a data-driven era.

Stay in the know with programs such as Viewpoint and Industry Insights in property, cryptocurrency, aviation, and shipping. 

We delve into the latest news, current events, and market updates to provide you with valuable insights into making informed financial decisions.

Stay in the know with programs such as Viewpoint and Industry Insights in property, cryptocurrency, aviation, and shipping. We delve into the latest news, current events, and market updates to provide you with valuable insights into making informed financial decisions.

The Afternoon Update with Lynlee Foo

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.

In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore&rsquo;s first and only Business and Personal Finance station. MONEY FM is a 24-hour English talk format station featuring local and international business and financial news. We provide you with financial market and currency updates and insights from analysts, economists, policy makers, industry experts and business owners.
In the lighter hours, listen to discussions on social issues and features on topics that include health, education, arts and music.

MONEY FM 89.3 is Singapore’s first and only Business and Personal Finance station.

MONEY FM 89.3

Make informed financial decisions, as Lynlee and her guests dissect the latest news and market updates. Property, crypto, aviation, shipping — get valuable insights every afternoon.

The Afternoon Update with Lynlee Foo (1pm – 4pm)

Out-of-home advertising: How Target Media is reaching the heartlands in meaningful ways

Singapore consumers say they want brands that stand for meaningful local issues, yet buying decisions here still pivot quickly to promotions and price. Most SMEs are investing in Corporate Social Responsibility (CSR), but market almost none of that intent, leaving purpose invisible at the point of sale.

On Viewpoint, Lynlee Foo speaks to Jaslyin Qiyu, Founder of Mad About Marketing Consulting 
to find out the answer to a hard question: When prices rise, is purpose the first thing to go?

Singapore consumers say they want brands that stand for meaningful local issues, yet buying decisions here still pivot quickly to promotions and price. Most SMEs are investing in Corporate Social Responsibility (CSR), but market almost none of that intent, leaving purpose invisible at the point of sale.
On Viewpoint, Lynlee Foo speaks to Jaslyin Qiyu, Founder of Mad About Marketing Consulting&nbsp; to find out the answer to a hard question: When prices rise, is purpose the first thing to go?

Viewpoint: Do Singapore buyers choose cause or cost?

AI dominated headlines in 2025 but for many organisations, it stayed stuck in pilots.

In 2026, AI becomes operational.

On Industry Insight, Lynlee Foo speaks with Nick Eayrs, APJ Vice President of Field Engineering, Databricks about why AI is moving into core business systems — driving decisions, performance, and accountability. From agent-driven workflows to invisible AI embedded into everyday operations, this conversation explores what leaders must get right as AI becomes business-critical.

 

AI dominated headlines in 2025 but for many organisations, it stayed stuck in pilots.
In 2026, AI becomes operational.
On Industry Insight, Lynlee Foo speaks with Nick Eayrs, APJ Vice President of Field Engineering,&nbsp;Databricks about why AI is moving into core business systems &mdash; driving decisions, performance, and accountability.&nbsp;From agent-driven workflows to invisible AI embedded into everyday operations, this conversation explores what leaders must get right as AI becomes business-critical.
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Industry Insight: When AI becomes business-critical - What will change in 2026

Landed homes are often seen as the final upgrade in Singapore’s property journey — but they are also among the most complex decisions buyers make. On Industry Insight, Lynlee Foo speaks withJulian Yip, Managing Director of Realstar Premier Group, to examine how landed home decisions unfold over time — from buyer psychology and life-stage planning to maintenance realities and limited supply. Drawing on more than 25 years across multiple market cycles, Julian explains why fundamentals like layout, orientation, adaptability, and long-term livability matter more than design trends or timing — and why many buyers only realise this after moving in.

 

 

Landed homes are often seen as the final upgrade in Singapore&rsquo;s property journey &mdash; but they are also among the most complex decisions buyers make. On&nbsp;Industry Insight, Lynlee Foo speaks with Julian Yip, Managing Director of Realstar Premier Group, to examine how landed home decisions unfold over time &mdash; from buyer psychology and life-stage planning to maintenance realities and limited supply. Drawing on more than 25 years across multiple market cycles, Julian explains why fundamentals like layout, orientation, adaptability, and long-term livability matter more than design trends or timing &mdash; and why many buyers only realise this after moving in.
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Out-of-home advertising: How Target Media is reaching the heartlands in meaningful ways

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