Unclear prospects for demand in China have already weighed on luxury stocks since the post COVID restrictions. And it’s promoted a reassessment of such luxury brands’ business strategies. But can luxury stocks rebound from its rout? On Money in the Market, Hongbin Jeong speaks to Tao Zhang, China Markets Editor, Bloomberg to find out how investors can navigate the luxury market. 

Highlights:

1. What factors contributed to the significant increase in return rates for upscale labels on Tmall during the shopping festival? What does this tell us about China’s economy and consumer sentiment? - 1:22

2. Does the increase in product returns highlight the imperative for luxury brands to redefine their strategies for the Chinese market? Should they venture out to other markets around the world? - 3:24

3. Does this have a big impact on luxury stocks itself? How have luxury stocks fared so far? - 5:13

4. Do analysts believe that sentiment towards luxury brands will return, or are they in a new normal right now? - 9:57

5. Are there any other possibilities of luxury stocks rebounding or surging anytime soon? - 11:17