In today’s competitive landscape, having insights and real-time intelligence is crucial to navigate the market and meet growing demands. Enabled by technology, property platforms gather data and convert it into data-driven insights for their potential customers. With prospective buyers more empowered today with an abundance of data and insights, where does this leave real estate agents, and how do property companies stand out and differentiate themselves from the competition? On Industry Insight, Justin Quek, CEO of real estate agency OrangeTee contributes enriching insights and elaborates on the true value proposition of real estate agents in the current market.