Self-storage in Singapore has quietly evolved from a place to stash barang-barang into a critical enabler of SMEs, e-commerce sellers, and the gig economy. With major sales peaks like 10.10 and 11.11 driving demand, storage spaces are now acting as mini fulfilment hubs, tech-enabled workspaces, and sustainable infrastructure for growth. On Industry Insight, Lynlee Foo speaks with Danny Wong, CEO of Work+Store, about how this once-overlooked industry is powering Singapore’s hustle economy, and where it’s heading next.