In today’s fast-moving travel industry, experiences are everything — and technology is rewriting the rules. From AI-powered recommendations to predictive tools that anticipate every traveller's need, the line between human touch and automation is blurring. 

On Industry Insight, Lynlee Foo speaks to Boon Sian Chai, Managing Director and Vice President, International Markets at Trip.com Group to find out how is AI transforming the way we travel and what impact can this have on Asia.