What if AI didn't just help you shop, but became the one making purchasing decisions on your behalf?
As AI evolves from a recommendation tool into a shopping agent, retailers may soon have to market not only to consumers, but also to the algorithms influencing what they buy.
On Industry Insight, Lynlee Foo speaks to Ben Wong, General Manager of Southeast Asia and Hong Kong at Adyen, about how AI is transforming retail and what businesses need to do to compete in the future of commerce.

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