In Southeast Asia, market intelligence projects the revenue in the headphones industry to reach US$953.5m by 2025. With rising consumer demand for high-quality audio experiences, driven by gaming, remote work, and music streaming trends, Southeast Asia presents significant opportunities and challenges for audio brands. How are industry players stepping up their game to maintain a competitive edge? Ahead of CanJam Singapore 2025, the biggest headphone audio show in Southeast Asia, Teng Shaokai, Managing Director of Audio-Technica, Southeast Asia shares his insights into the booming world of headphones.