From AI-powered trip planning and destination matchmaking to intergenerational holidays, travellers are curating journeys that reflect who they are and what they value. According to Skyscanner’s 2026 Travel Trends report, next year marks a turning point — where travel becomes a deeply personal expression of identity, connection, and purpose.

On Industry Insight, Lynlee Foo speaks to Cyndi Hui, Travel Trends and Destination Expert at Skyscanner to find out how technology is enabling hyper-personalisation, and what can travel brands do to stay relevant in an era where every journey is tailor-made.