Cost pressures aren’t going away in 2026, and for service businesses, that’s forcing some tough decisions. But when margins tighten, are operators cutting the right costs — or the ones that quietly weaken the business?

On Industry Insight, Lynlee Foo speaks to Associate Professor Michael Alexander Kruesi, Business, Communication and Design Cluster, Singapore Institute of Technology (SIT) to find out what are the trade-offs businesses often underestimate, and what do recent exits reveal about decision-making under pressure.