Influence in Singapore’s social media landscape is evolving. Today, it’s no longer just about viral posts or massive follower counts. New data from Meltwater shows how Singapore’s creator landscape is evolving, and how influence itself may be changing in a crowded digital environment.

On Industry Insight, Lynlee Foo speaks to Ram Bojeesh, Country Manager, Southeast Asia and India at Meltwater to find out what this shift tells us about the future of the creator economy here in Singapore.