Singapore heavily subsidises hearing aids, yet adoption rates remain surprisingly low, and many people who do get fitted eventually stop using them altogether.

New research from WS Audiology points to an overlooked factor shaping hearing aid adoption, one that could redefine the future of hearing care across Asia Pacific.

On Industry Insight, Lynlee Foo speaks with James Benston, President of APAC at WS Audiology, about why the hearing care industry may be facing a deeper challenge than technology alone.