Timed with the F1 Grand Prix and SG60 celebrations, the inaugural Singapore Retail Festival is reimagining how we shop - moving beyond price tags and into immersive, pop-up–driven experiences. On Industry Insight, Lynlee Foo speaks with Ernie Koh, President of the Singapore Retailers Association, about how this post-GSS reboot aims to draw tourists and locals back into stores, revive industry spirit, and reignite the joy of shopping in Singapore.