APAC boasts a robust retail growth trajectory, especially in South East Asia. According to the 2023 global retail development index, both Malaysia and Indonesia are ranked among the top 10 economies that retailers should prioritise establishing a presence in. Tom Bianculli, Chief Technology Officer at American mobile computing company, Zebra Technologies, shares more about the importance of omnichannel capabilities and emerging technologies like Generative AI to retailers, especially as AI revolutionises the retail industry.