In recent years, the digital entertainment landscape has witnessed a fascinating evolution with the emergence of Virtual YouTubers, or VTubers. There is a rising trend of these content creators who use computer-generated avatars representing themselves in videos and live streams. The VTuber market, stands at around US$500 million ($658.7 million). 

Today on Industry Insight, we find out more about this trend in the live-streaming industry from SGX-Listed live-streaming platform 17LIVE. The global company is the SGX’s first and only entity to have gone through a despac transaction reversed a US$118.2 million loss to profit. 

CEO of 17LIVE, Jiang Honghui. shares more.