With the Johor-Singapore Special Economic Zone expected to spur cross-border business, travel and investment, what role will hospitality play in anchoring that growth?

Ascott’s newly announced flagship in Coronation Square Johor Bahru, directly connected to the RTS, offers one of the first real tests. How are hospitality players positioning themselves to capture rising demand? And what does it mean for the future of cross-border stays? 

On Industry Insight, Lynlee Foo speaks to Serena Lim, Chief Growth Officer, The Ascott Limited to find out more.