Ever wondered why your overseas order is delayed—or why you are suddenly asked to pay more at the door? You’re not alone. Surprise import fees and delivery friction are frustrating shoppers everywhere. On Industry Insight, we unpack the cross-border shipping puzzle with Luke Li, APAC Marketing and Digital Experience Director at UPS. He explains how businesses can fix fee transparency, improve delivery timelines, and build trust through smarter logistics. From AI-powered customs clearance to sustainable shipping and supply chain mapping, we explore the tools reshaping cross-border e-commerce—so that your next global order arrives faster, cheaper, and with no hidden surprises.