We’re heading into one of the biggest shopping weekends of the year, better known as the Black Friday Sale. According to Amazon’s latest YouGov survey, nearly half of us now identify as Deal Optimisers — smart, strategic shoppers comparing prices and timing purchases to get the most value.

On Industry Insight, Lynlee Foo speaks to Peter Li, Head of Amazon Global Store APAC, Amazon Singapore Country Manager to find out how are global platforms like Amazon staying ahead of this curve, and what sort of shoppers can we expect in this upcoming Black Friday sale.