35 per cent of Singapore's C-suites regard Generative AI as a critical business priority for Singapore C-suites, and 52 per cent of them place it among their top three priorities. 

That’s according to new research commissioned by Salesforce, a leading provider of cloud-based customer relationship management software. However, the study highlighted that many businesses do not actually know how AI can add value, but feel pressured to keep up with their competitors and ride the latest technology trend. 

Where is the ROI gap in Generative AI investment? How can C-suite leaders optimise the value of Gen AI? 

Gavin Barfield, Chief Technology Officer, Salesforce ASEAN weighs in and shares some interesting findings from the research.

35 per cent of Singapore's C-suites regard Generative AI as a critical business priority for Singapore C-suites, and 52 per cent of them place it among their top three priorities. 
That’s according to new research commissioned by Salesforce, a leading provider of cloud-based customer relationship management software. However, the study highlighted that many businesses do not actually know how AI can add value, but feel pressured to keep up with their competitors and ride the latest technology trend. 
Where is the ROI gap in Generative AI investment? How can C-suite leaders optimise the value of Gen AI? 
Gavin Barfield, Chief Technology Officer, Salesforce ASEAN weighs in and shares some interesting findings from the research.

Take a step back, refocus, and Reset with Lynlee.

Take a step back, refocus, and Reset with Lynlee.

Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world — from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what’s driving the headlines and where things are heading next.

Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.

Take a step back, refocus, and Reset with Lynlee.
Airing weekdays from 1pm to 4pm, the show brings clarity to the stories shaping Singapore and the world &mdash; from current affairs and global developments to business trends and industry shifts. Through insightful conversations and fresh perspectives, Lynlee explores what&rsquo;s driving the headlines and where things are heading next.
Featuring segments like Viewpoint, Industry Insight and Suite Talk, Reset goes beyond the noise to offer thoughtful analysis, real-world context and ideas that help you recalibrate for the rest of your day.