Networking and collaborating with people outside of your industry may not be an easy task. To that end, event companies are coming up with cross-industry conferences that enable attendees to not just gain new knowledge but also participate in some corporate matchmaking which can lead to collaborative business success. Jasper Donat, Chief Executive Officer of live media and events company, Branded shared insights into the multi-vertical events business. The company has been organising All That Matters, its flagship executive conference for more than 18 years. The event serves as the region's meeting point for some of the most influential leaders across music, sports, gaming, AI, Web3, marketing and the arts industries.