Saving is at its lowest rate on record. Experts predict that by 2060, 15 million retired workers will be living on inadequate incomes.

How can we encourage people to save more?

Behavioural economics is a blend of psychology and economics. One of its leading exponents is David Halpern who heads the Behavioural Insights Team. He and his team spend a lot of his time thinking about how to incentivise us to save more money. Here are some of their most important findings courtesy of BBC’s Money Box which you can find on BBC Radio 4:

1. Use a photo to help visualise your goal

2. Make saving money more fun

3. Keep it simple

4. Rainy day money

5. Save more without reducing your income

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Having worked in financial services, including banks, insurance companies and my own IFA practice, for over 25 years, I have seen first-hand how people manage their money. This is why I wrote Yes, Money Can Buy You Happiness to help people feel better and manage their money more effectively.

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