Some call it a P.R. stunt to get more people buy products form Amazon.  Chris Janeway, the founder of Fourth Point Wealth, says all the billionaires who are launching rockets into space are trying to build a cult following around their brand names.

Chris says stock prices at Amazon, Tesla, and Virgin didn't move much on the days when each of those company's owners launched rockets, including the day William Shatner went into space.  

Instead, he says many people are investing thier money the way they deal with traffic congestion.  And that's a very bad thing.  Because he says it isn't exciting to invest your money the right way.

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