Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Germaine Bolds-Leftridge.

💼 Business Overview
I Know Skincare: A skincare brand created to empower women—especially Black women—by embracing their real age and promoting self-care.
Mission: To challenge the anti-aging narrative and replace it with a pro-aging, affirming message: “#RealAge.”
Inspiration: Germaine’s late mother, whose glowing skin and wisdom about self-care sparked the brand’s creation.

💡 Key Insights
Anti-Aging vs. Pro-Aging: Germaine rejects the term “anti-aging,” advocating instead for embracing the natural aging process as a privilege and a journey.
Target Market: Primarily Black women over 40, though the products are inclusive and used by a diverse customer base.
Marketing Strategy: Focused and intentional—Germaine emphasizes the importance of knowing your audience and not trying to market to everyone.
Cultural Relevance: The brand is rooted in cultural pride, self-affirmation, and economic empowerment, drawing parallels to movements like Black Wall Street.

🧠 Business Wisdom
“The win happens in the fourth quarter.”
“If you don’t like what you see, do something about it.”
“You can’t sell to everyone. Know your audience and serve them well.”

📦 Bonus Highlights
Dragonfly Symbolism: Represents transformation and resilience—core themes of the brand.
Clinical Testing: Products are tested specifically on Black women to ensure effectiveness for their unique skincare needs.
Legacy Building: Germaine’s goal is to create generational wealth and a lasting legacy for her family and community.

#AMI

#STRAW

#BEST

#SHMS

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Germaine Bolds-Leftridge.
💼&nbsp;Business Overview
<ul>
<li>I Know Skincare: A skincare brand created to empower women&mdash;especially Black women&mdash;by embracing their real age and promoting self-care.</li>
<li>Mission: To challenge the anti-aging narrative and replace it with a pro-aging, affirming message: &ldquo;#RealAge.&rdquo;</li>
<li>Inspiration: Germaine&rsquo;s late mother, whose glowing skin and wisdom about self-care sparked the brand&rsquo;s creation.</li>
</ul>
💡&nbsp;Key Insights
<ul>
<li>Anti-Aging vs. Pro-Aging: Germaine rejects the term &ldquo;anti-aging,&rdquo; advocating instead for embracing the natural aging process as a privilege and a journey.</li>
<li>Target Market: Primarily Black women over 40, though the products are inclusive and used by a diverse customer base.</li>
<li>Marketing Strategy: Focused and intentional&mdash;Germaine emphasizes the importance of knowing your audience and not trying to market to everyone.</li>
<li>Cultural Relevance: The brand is rooted in cultural pride, self-affirmation, and economic empowerment, drawing parallels to movements like Black Wall Street.</li>
</ul>
🧠&nbsp;Business Wisdom
<ul>
<li>&ldquo;The win happens in the fourth quarter.&rdquo;</li>
<li>&ldquo;If you don&rsquo;t like what you see, do something about it.&rdquo;</li>
<li>&ldquo;You can&rsquo;t sell to everyone. Know your audience and serve them well.&rdquo;</li>
</ul>
📦&nbsp;Bonus Highlights
<ul>
<li>Dragonfly Symbolism: Represents transformation and resilience&mdash;core themes of the brand.</li>
<li>Clinical Testing: Products are tested specifically on Black women to ensure effectiveness for their unique skincare needs.</li>
<li>Legacy Building: Germaine&rsquo;s goal is to create generational wealth and a lasting legacy for her family and community.</li>
</ul>
#AMI
#STRAW
#BEST
#SHMS

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Uplift: She challenges the anti-aging narrative and replaces it with a pro-aging.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6ceab1b1-77ea-4b91-94c7-b276016bc7d0/transcript

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