Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brenda Johnson.

CEO of Collaborative Training Company (CTC)

🧩 Main Topics Covered 🏢 What CTC Does
CTC is a professional services consulting firm focused on workforce development.
They help companies:

Upskill employees for career advancement.
Support new hires, especially those without traditional corporate experience.
Define what “fit” means in their organization and help new hires acclimate.

👥 Not a Staffing Firm
CTC does not do individual job placement or talent coaching.
They work with companies after hiring to ensure employee success and retention.
They partner with organizations that provide individual coaching.

🧠 Bridging the Corporate Culture Gap
CTC helps new hires from non-corporate backgrounds (e.g., warehouse, retail) adjust to corporate environments.
They use mentorship programs and employee resource groups to support retention.

🤖 AI and the Future of Work
Brenda sees AI as a tool, not a replacement for human creativity.
She emphasizes the importance of adding a personal touch to AI-generated work.
AI may replace some jobs, but it also creates new roles in programming, maintenance, and oversight.

🎓 Rethinking the Four-Year Degree
Many companies are removing degree requirements to widen their talent pool.
Brenda helps companies:

Reevaluate outdated job descriptions.
Focus on skills-based hiring.
Identify core competencies rather than relying on degrees.

🌍 Diversity, Equity, and Inclusion (DEI)
Brenda challenges the narrow view of DEI as only race and gender.
She expands the definition to include:

Neurodiversity (e.g., autism)
Generational diversity
Accessibility needs
LGBTQ+ inclusion
She stresses that companies that embrace true diversity will thrive, while those clinging to outdated models may struggle.

💡 Key Takeaways
Mentorship and support are critical for retention and success.
AI is a complement, not a replacement, for human insight.
Skills-based hiring is the future—degrees are not always necessary.
True diversity is broad and essential for business success.
Systemic change requires questioning legacy practices and recruiting strategies.

🔗 Contact Info
Website: ctcdui.com
LinkedIn: Collaborative Training Company

#SHMS #STRAW #BEST #AMI

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brenda Johnson.
CEO of Collaborative Training Company (CTC)
<hr>
🧩 Main Topics Covered 🏢 What CTC Does
<ul>
<li>CTC is a professional services consulting firm focused on workforce development.</li>
<li>They help companies:
<ul>
<li>Upskill employees for career advancement.</li>
<li>Support new hires, especially those without traditional corporate experience.</li>
<li>Define what &ldquo;fit&rdquo; means in their organization and help new hires acclimate.</li>
</ul>
</li>
</ul>
👥 Not a Staffing Firm
<ul>
<li>CTC does not do individual job placement or talent coaching.</li>
<li>They work with companies after hiring to ensure employee success and retention.</li>
<li>They partner with organizations that provide individual coaching.</li>
</ul>
🧠 Bridging the Corporate Culture Gap
<ul>
<li>CTC helps new hires from non-corporate backgrounds (e.g., warehouse, retail) adjust to corporate environments.</li>
<li>They use mentorship programs and employee resource groups to support retention.</li>
</ul>
<hr>
🤖 AI and the Future of Work
<ul>
<li>Brenda sees AI as a tool, not a replacement for human creativity.</li>
<li>She emphasizes the importance of adding a personal touch to AI-generated work.</li>
<li>AI may replace some jobs, but it also creates new roles in programming, maintenance, and oversight.</li>
</ul>
<hr>
🎓 Rethinking the Four-Year Degree
<ul>
<li>Many companies are removing degree requirements to widen their talent pool.</li>
<li>Brenda helps companies:
<ul>
<li>Reevaluate outdated job descriptions.</li>
<li>Focus on skills-based hiring.</li>
<li>Identify core competencies rather than relying on degrees.</li>
</ul>
</li>
</ul>
<hr>
🌍 Diversity, Equity, and Inclusion (DEI)
<ul>
<li>Brenda challenges the narrow view of DEI as only race and gender.</li>
<li>She expands the definition to include:
<ul>
<li>Neurodiversity (e.g., autism)</li>
<li>Generational diversity</li>
<li>Accessibility needs</li>
<li>LGBTQ+ inclusion</li>
</ul>
</li>
<li>She stresses that companies that embrace true diversity will thrive, while those clinging to outdated models may struggle.</li>
</ul>
<hr>
💡 Key Takeaways
<ul>
<li>Mentorship and support are critical for retention and success.</li>
<li>AI is a complement, not a replacement, for human insight.</li>
<li>Skills-based hiring is the future&mdash;degrees are not always necessary.</li>
<li>True diversity is broad and essential for business success.</li>
<li>Systemic change requires questioning legacy practices and recruiting strategies.</li>
</ul>
<hr>
🔗 Contact Info
<ul>
<li>Website: ctcdui.com</li>
<li>LinkedIn: Collaborative Training Company</li>
</ul>
<hr>
#SHMS #STRAW #BEST #AMI

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Uplift: Workforce development. They help companies: Upskill employees for career advancement.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/974d3ca8-828e-4e85-8dfd-b302015be6c1/transcript

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