Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee.

Purpose of the Interview
To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur.
To inspire listeners with strategies for wealth-building through real estate, construction, and logistics.
To encourage financial literacy, ownership, and collaboration within underserved communities.
To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment.

Key Takeaways


Early Career & Education
Started young in real estate, embraced discomfort in rooms dominated by older professionals.
Leveraged millennial tech skills (social media marketing) to help veteran brokers grow.
Earned a doctorate degree and became a licensed real estate broker.


Social Media as a Business Tool
Built a strong presence on TikTok (90K followers) and other platforms.
Helped older real estate firms thrive by creating digital visibility.
Emphasized that “business must look as good online as in person.”


Financial Literacy & Homeownership
African-American communities often lack foundational financial knowledge.
Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits.
Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit).


Real Estate Process
Initial onboarding: credit score, income, tax filing.
Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days.
Uses property tours as motivation even for those not yet approved.


Pooling Resources for Wealth
Industry dominated by white men and foreign investors who use syndication.
Dr. Lee created a private family fund with fraternity brothers and friends.
Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs.


Amazon DSP Opportunity
Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees).
Offers minorities a chance to apply for DSP with $10K grant.
Taught him true CEO skills: HR, payroll, compliance, and scaling operations.


Construction Business
Entered construction after experiencing exploitation in fix-and-flip projects.
Learned the business side (permits, change orders) and got licensed.
Built major projects like a 10,000 sq. ft. restaurant in Atlanta.
Advocates for Black representation in construction, an industry dominated by whites and Hispanics.


Personal Background
Raised in New Orleans during Katrina by a single mother and grandparents.
Mother invested FEMA checks into real estate, teaching him property management and renovation skills early.
Believes knowledge is power and emphasizes planning and consistency.

Notable Quotes


On embracing discomfort:
“I learned to embrace the uncomfort and make it one of my biggest strengths.”


On social media:
“You have to make your business look the same way online as in person.”


On financial literacy:
“Real estate is always going to be good debt. Bad debt is the Macy’s card.”


On collaboration:
“Pooling resources shows how far we can go and how fast we can go—but together.”


On planning:
“If you don’t plan, you plan to fail. All you have to do is stick to the plan.”

#SHMS #STRAW #BEST

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee.
<hr>
Purpose of the Interview
<ul>
<li>To showcase Dr. Lee&rsquo;s journey from a young real estate agent to a multi-industry entrepreneur.</li>
<li>To inspire listeners with strategies for wealth-building through real estate, construction, and logistics.</li>
<li>To encourage financial literacy, ownership, and collaboration within underserved communities.</li>
<li>To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment.</li>
</ul>
<hr>
Key Takeaways
<ol>
<li>
Early Career &amp; Education
<ul>
<li>Started young in real estate, embraced discomfort in rooms dominated by older professionals.</li>
<li>Leveraged millennial tech skills (social media marketing) to help veteran brokers grow.</li>
<li>Earned a doctorate degree and became a licensed real estate broker.</li>
</ul>
</li>
<li>
Social Media as a Business Tool
<ul>
<li>Built a strong presence on TikTok (90K followers) and other platforms.</li>
<li>Helped older real estate firms thrive by creating digital visibility.</li>
<li>Emphasized that &ldquo;business must look as good online as in person.&rdquo;</li>
</ul>
</li>
<li>
Financial Literacy &amp; Homeownership
<ul>
<li>African-American communities often lack foundational financial knowledge.</li>
<li>Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits.</li>
<li>Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit).</li>
</ul>
</li>
<li>
Real Estate Process
<ul>
<li>Initial onboarding: credit score, income, tax filing.</li>
<li>Connect clients with lenders, secure pre-approval, then negotiate and close within 30&ndash;45 days.</li>
<li>Uses property tours as motivation even for those not yet approved.</li>
</ul>
</li>
<li>
Pooling Resources for Wealth
<ul>
<li>Industry dominated by white men and foreign investors who use syndication.</li>
<li>Dr. Lee created a private family fund with fraternity brothers and friends.</li>
<li>Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs.</li>
</ul>
</li>
<li>
Amazon DSP Opportunity
<ul>
<li>Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees).</li>
<li>Offers minorities a chance to apply for DSP with $10K grant.</li>
<li>Taught him true CEO skills: HR, payroll, compliance, and scaling operations.</li>
</ul>
</li>
<li>
Construction Business
<ul>
<li>Entered construction after experiencing exploitation in fix-and-flip projects.</li>
<li>Learned the business side (permits, change orders) and got licensed.</li>
<li>Built major projects like a 10,000 sq. ft. restaurant in Atlanta.</li>
<li>Advocates for Black representation in construction, an industry dominated by whites and Hispanics.</li>
</ul>
</li>
<li>
Personal Background
<ul>
<li>Raised in New Orleans during Katrina by a single mother and grandparents.</li>
<li>Mother invested FEMA checks into real estate, teaching him property management and renovation skills early.</li>
<li>Believes knowledge is power and emphasizes planning and consistency.</li>
</ul>
</li>
</ol>
<hr>
Notable Quotes
<ul>
<li>
On embracing discomfort: &ldquo;I learned to embrace the uncomfort and make it one of my biggest strengths.&rdquo;
</li>
<li>
On social media: &ldquo;You have to make your business look the same way online as in person.&rdquo;
</li>
<li>
On financial literacy: &ldquo;Real estate is always going to be good debt. Bad debt is the Macy&rsquo;s card.&rdquo;
</li>
<li>
On collaboration: &ldquo;Pooling resources shows how far we can go and how fast we can go&mdash;but together.&rdquo;
</li>
<li>
On planning: &ldquo;If you don&rsquo;t plan, you plan to fail. All you have to do is stick to the plan.&rdquo;
</li>
</ul>
<hr>
#SHMS #STRAW #BEST

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!

https://www.moneymakingconversations.com

https://www.youtube.com/MoneyMakingConversations

https://www.facebook.com/MoneyMakingConversations/

https://twitter.com/moneymakingconv

https://www.instagram.com/moneymakingconversations/

Hi, this is Rushion McDonald. Welcome to the podcast world of Money Making Conversations Master Class. I interview profits and nonprofits to learn their "Secrets to Success."  I'm a former IBM Executive with a degree in Mathematics. I started my entrepreneurial career as a stand-up comic, then became a sitcom writer, award-winning baker, social media influencer, award-winning television Executive Producer, and brand architect for super-successful celebrities and products. Money Making Conversations Master Class interviews a diverse group of celebrities, entrepreneurs, and influencers in the financial and business community with their advice and tips so you can be successful, too. It's time to stop reading other people's success stories and start building your own. People always talk about their purpose or gifts. If you have a gift, Lead with your Gift, and don't let your friends, family, or co-workers stop you from planning or living your dream. Keep Winning!
https://www.moneymakingconversations.com
https://www.youtube.com/MoneyMakingConversations
https://www.facebook.com/MoneyMakingConversations/
https://twitter.com/moneymakingconv
https://www.instagram.com/moneymakingconversations/

Money Making Conversations Master Class

Money Tips: He issues a call to action to explore opportunities like Amazon DSP, construction and real estate investment.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/62a0ff6f-942d-4483-88ac-b3cb018a753d/transcript